In 2013, the Australian Supercars category changed completely. All previous chassis and development was abandoned in favour of a unified structure and component system to bring the ability of the drivers and the techniques of their respective teams to the forefront.
Strict rules regarding brakes, suspension and engine specification were all added.
A new race needed a new campaign.
Previous years campaigns had all been very successful at driving attendance levels up and new attractions to the race. This 2013 campaign was no exception, using the stunning driver photos by Richard Lyons I assumed the role of Art Director and created the complete look, feel and style for the campaign, then oversaw its propagation consistently across digital banners/assets and TV through to large format outdoor and event signage.
It drew the highest crowd ever recorded on a Sunday and became one of the most successful Clipsal 500 campaign to date.
