The work produced for Pewsey Vale Vineyard had to be like the area and terroir itself - unique, singular and original.
My role in the campaign was to use retouching to fulfil the campaign direction of seeing everything clearly through the wine in the glass. Shot all at first light, the cold, hard feel of the imagery was used almost like primary communication to inform the viewer of the grapes struggle, but consequent bespoke flavour after becoming wine.
The retouched images were then supplied at various sizes, edits and layers to be fed directly to the digital and video departments to animate and use accordingly.
The video is below. Click here to visit the website.
