SHOUT OUT was a first-of-it's-kind in Australian advertising, and required a full complement of the agency's different areas to complete. First; convincing the outdoor signage company to give us unprecedented access to so many of it's sites all in one time slot, second; our digital team built the application and website in-house and third; the campaign idea, style and artwork.
My role in the project was a mixture of art direction and finished artwork production - building a host of digital assets and video segments, then to art direction and style control over the campaigns myriad appearances and placements.
